BEKhealth starts 2024 with new branding and go-to-market strategy
BEKhealth, an AI-powered EMR data platform is celebrating a new marketing framework to better serve their customers and the market at-large.
The company launched the new brand at SCOPE 2024 with a new logo, website, and product interfaces. Everything is designed to expand BEKhealth’s commitment to simplifying the clinical research process for current and future partners.
“We have invested a lot of time and strategy into simplifying our message so customers and prospects have a clear understanding of our value.” says CEO, David Levin. “With our brand story, we can better serve our customers with easier onboarding, implementation, and training.”
“We are building toward becoming the fastest and most accurate platform for sites and sponsors to meet their enrollment goals. Ultimately, our goal is to have a positive impact on the lives of 100 million people through clinical research.”
The company hit the ground running in 2024 with business development goals, clinical support growth, and partnership strategy to expand access to clinical research across the country. Currently, only 8% of providers participate in clinical research; noting time, money, and staffing as the main reasons to decline. BEKhealth is purpose-built to fix that.
The BEKhealth Patient-Matching Platform and the BEKnetwork make for rapid implementation, giving research and community-minded sites a seamless transition into ongoing and upcoming studies. With Human-powered AI, BEKhealth brings technology with a personal touch and clinical expertise, joining forces with sites and sponsors to empower each to make the right decisions for enrollment and patient-matching.
About BEKhealth
BEKhealth Corporation operates an AI-powered patient-matching software platform serving the clinical trial industry. The platform allows life sciences and healthcare organizations to speed up site selection and patient recruitment by extracting data from electronic medical records (EMRs), which includes structured and unstructured clinical data that captures three times more trial criteria. BEKhealth’s AI-driven data platform uses a proprietary ontology that has been built from 400+ medical libraries aligned against 70,000 protocols to standardize patient data to its interoperable clinical data model. Analyzing records for more than 43 million patients at over 300 partner clinical sites, BEKhealth leverages its extensive knowledge of patient populations to enhance enrollment optimization and detect more protocol-eligible candidates than traditional methods. Given that only 3% of practicing physicians engage in medical research, and less than 9% of patients receive an invitation to participate in clinical trials, BEKhealth’s mission is to enhance human health and well-being by significantly increasing patient access to clinical research. For more information, visit www.bekhealth.com.